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YouTube TV rises again in price linked to the increase in content

TV

YouTube TV, YouTube’s live television service, which competes with cable television options and with other live TV platforms over the Internet, such as Sling TV, AT&T TV or Hulu TV, increases the price of TV from today. their service, going from $ 50 per month to $ 64.99 per month.

This is the third increase in the price of its service since Google launched it three years ago, initially reaching about $ 35 per month, but through the successive additions of channels, the price has risen to $ 40 per month. early 2018, and $ 50 a month in the spring of last year.

The new price will be in force for new customers from today, while current customers will begin to pay it in their next billing cycle, that is, from next July 30.

Behind the update of this price, upwards, is the expansion of the channels to which users have access, which from today will be able to enjoy eight new channels belonging to the ViacomCBS family of channels.

These new channels are BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land, and VH1. But they are not the only channels that will arrive on the platform, since YouTube TV is also scheduled to bring BET Her, MTV2, Nick Jr., NickToons, TeenNick and MTV Classic to its channel list in the future, with no specific date at the moment. .

In addition, YouTube TV remembers some of the recently incorporated functions, such as direct access to news clips within the informative spaces, control of playback of the contents recorded in the unlimited space in the cloud, dark mode, marking of shows as viewed, and the new look for the live guide.

Despite the price, which is close to the prices of live cable television services, YouTube TV remains above some of its main rivals, both in user interface and the availability of options such as unlimited recording in the cloud. , being the only service that offers it, among others.

Higher price but also more content. YouTube TV notes that:

We do not make these decisions lightly and we realize how difficult it is for our members. That said, this new price reflects the rising cost of content and we also believe it reflects the full value of YouTube TV, from our breadth of content to the features that are changing the way we watch live television.

YouTube TV is aware that there will be subscribers who unsubscribe or pause their subscriptions. In this sense, they work to try to offer new flexible models for users.