We told you about Yext (Yext.com) for the first time more than three years ago, where we indicated that it allows companies to know everything that is said about them on the web, since Yext was in charge of registering all the mentions that it found on a series of social platforms, whose company profiles had to be linked previously. Time passes, and Yext continues to evolve its services offering new features, following the same approach of helping companies to manage their localized data.
The main novelty of these moments is the launch of Pages, with the idea of wanting to make the web a little less static, according to its CEO, Howard Lerman, to TechCrunch. The reason for the launch of Pages is because many companies often announce news through their social profiles, news that are not reflected on their official websites, leaving them as mere pamphlets of what they offer, without users being able to know the news as they occur.
That is why Pages is made up of five different widgets: calendar, menus, biographies, product lists and social messages. The idea is that these widgets can be embedded in different spaces and their contents updated directly from the Yext panel itself. In this way, if an establishment closes a certain day or a restaurant changes dishes on its menu, these changes will be reflected in the corresponding widgets wherever they are embedded.
The launch of this new feature also points to Yext’s intention to launch more services in the cloud, a Yext Cloud, where companies will be able to manage their marketing needs through the same platform in a centralized way. In this sense, its CEO indicated that they will launch new products in this regard.
Yext’s customer base is small and medium-sized companies, but also large brands with multiple locations. In this sense, Yext announces that it already supports international addresses in 75 countries and in 150 languages, and that in addition its expansion of its social characteristics will include support for Google+.