As we said a few weeks ago when presenting videos about augmented reality in education, this is a new technology that allows adding 3D virtual content in a physical environment, interactively and in real time.
Unlike what happens with virtual reality, augmented reality does not replace physical reality, but rather superimposes computer data on the real world, so that the user has the sensation of being physically present in the scene that he sees reflected in his screen. For this, this type of technology requires a smartphone or a computer with a webcam to which the physical image to be enriched is displayed. This is explained by the video shown on commoncraft.com.
Given the versatility offered by this new technology, there are several disciplines that have wanted to take advantage of its advantages. This is the case, for example, in architecture, museography, advertising, map technology, or in education.
Journalism has not wanted to be left behind either, and magazines have been the first to try to find in augmented reality a possible way out of the paper crisis that the newspaper industry is facing. The uses are varied: to cover live events, enrich the content of the print edition, localize content, promote and integrate user-generated content, or to explain concepts and context information.
The following videos present only some of the possibilities that this technology offers today, although, as in the case of education, it is very likely that these are just a metaphor for the journalistic potential that augmented reality will offer from here to now. a few years:
– The world’s first mobile Augmented Reality Special Magazine Edition
– Magazines Continue Rolling Out Augmented Reality-Powered Content
– Esquire’s Augmented Reality Issue: A Tour
– 3-D Cover Experience: See How It Works