And while millions of company and brand pages around the world have seen their Facebook page traffic drop by as much as 80% in some cases, reaching a ridiculous 3% of their followers (on average), Facebook is still looking ways to empty your pockets.
It is clear that the strategy of giving less visibility to page updates aims to incentivize brands to pay to increase the reach among their community, so it is not surprising that formulas continue to appear so that companies can invest more in ads within the social network, and now it is the turn of the video format.
This is reported in Facebook for business, where they comment that the tests of the video that runs without the need for user action has been very successful between the individual pages, so they expect that the interaction with the ads will be much greater than with current formats.
They will begin the tests with some companies, we will see their ads in video within our page, in our timeline, as shown in the demonstration video of the official note, both on the web and on mobile devices.
They comment that the video will play automatically, and it will not be possible to avoid it, only by going further down the timeline so that it is out of sight, only in that case stop the playback. The sound will only play if we click on the video, so there are no problems in that regard (we will not make a fool of ourselves in the middle of the office).
So far they have not commented on prices and remember that it is an initial stage in which few companies participate and few users will see the ads, although you already know that when there is money in the game, the speed of implementation multiplies.