Today we share with you a post, published by Buffer, that will allow us to learn one trick than another when it comes to inserting titles in our articles for social networks and blogs, specifically focusing on Twitter, Facebook and the blogging world.
Starting without further ado, Twitter, they tell us that choosing a good headline for our content published on said social network is one of the most important things to keep in mind. So let’s start by listing how to be successful in the process:
Tricks to post on Twitter
#one. The first advice they give us is to do a testing prior to testing what is most effective, as follows: using a test method A or B, we are suggested to publish two articles with the same content, articles that we know can be moderately successful, publishing one with the title A and another with a holder B with an hour of difference between them. Drawing conclusions from this test will be as simple as comparing the data to choose which type of headline is more successful.
#two. Take into account what are the optimal words to include in our tweets. Thanks to a study carried out by Dan Zarella, we have a basic guide to help us choose which words to write in our messages via Twitter. The first thing that stands out to us: include more verbs and fewer nouns, giving priority to action words. After analyzing some 200,000 links with tweets, it has been found that tweets with more verbs and adverbs outnumber tweets in which the names predominate.
#3. Take into account the advice Twitter gives us when it comes to increasing clicks and RTs. The first thing they recommend is to include a download link in the same title in case we are promoting apps or the like, which according to Twitter increases clicks by 13%. The same happens if we comment that RT is done, which increases clicks by 311%.
#4. Knowing which are the 20 words that generate the most RTs increase our statistics, which are the following: you, twitter, please, retweet, post, blog, social, free, media, help, please retweet, great, social media, 10, follow , how to, top, blog post, check out and new blog post.
Going from Twitter to Facebook, They also give us some good tips to get broadcast on the famous social network, very different from those we have seen for Twitter.
Tricks to post on Facebook
#one. First thing: again, the key to knowing what works on Facebook and what is not is to create our own tests. In this case we are advised to practice with different types of images accompanying the same text to compare two types of posts: the first, published with an image in which it is necessary to read the text to know what the topic is about, the second, accompanied by An infographic-like image that explains for itself what the article is about. Be the second to win by far, confirming the theory that it is better to publish images with their own content than to decorate. According to studies carried out by KISSMetrics, any post accompanied by an image of this type will increase likes by 53%, comments by 104% and clicks by 84%.
#two. The same study publishes some interesting discoveries on how long a post should be, verifying that posts of 80 words or less generate 66% more participation.
#3. The use of the first person in articles and headlines (me, I, etc.) dramatically increases the participation and reading by users, contrary to what happens on Twitter. On Facebook, it is a fantastic resource to use your own references and the more we use an I, the more potential likes we can receive.
We will continue to post headline tips and content in a second blog post.
Disclosure image on shutterstock.com