The Australian branch of McDonalds has come up with a very curious plan to accept job applications over Snapchat.
To say that new technologies tremendously affect the labor market is a truism; But when we say that we usually mean changes in the most requested and sought after jobs.
We cannot forget either that technology changes the way we look for work; from looking for job offers anywhere, to receiving notifications from nearby places that have a free position.
Job applications on Snapchat, the latest trend
Now McDonalds Australia has brought that innovation? a little further, with what he calls Snaplications. These are job applications that Snapchat users can submit if they want to work at the company.
These requests should have a duration of about ten seconds; in that short time, users should convince HR managers that they have what it takes to work at a McDonalds.
Not only that, but to curl the curl the company has created a filter that potential candidates have to use; filter overlays uniform cap, to see how we would have left to start working there.
McDonalds will take several aspects into account when choosing candidates, but mainly wants have a sparkling personality; whatever that is.
Requesting work with selfies
The selection process seems a bit strange, although it is most likely that Snapchat video will only serve to preselect; and that the chosen ones go through a traditional job interview.
Perhaps that is the biggest problem with this idea; than really doesn’t do much good, neither for the potential employee nor for the employer.
Make a 10-second video in which you say something silly and send it to the official account it’s too easy and many people will; much more than making a resume and delivering it in person to one of the restaurants.
Apps like Snapchat have great potential to unite employees with companies; But this idea (apparently inspired by the daughter of the McDonald’s Australia COO) leaves a lot to be desired.