The Facebook market has been completely renewed, and now it aims to be an alternative to very popular applications such as Wallapop or Craiglist.
The idea of selling second-hand things online is almost as old as the network itself, and was born on online bulletin boards and forums. Since then, it is a concept that has not evolved much, the truth, and sites like Craiglist are immensely popular (especially in the US), although they have decades with the same interface and functionalities.
That is changing; Thanks to the popularization of mobile phones, applications such as Wallapop are attracting many users for their functionality that allows us to find sellers and buyers near our position, greatly facilitating the transaction.
This is the new Facebook market
Facebook has noticed that more and more users depend on these apps to carry out transactions, and has made the leap before it is too late. This is how the new Facebook Marketplace was born. If it sounds familiar to you, it’s because there was already a Marketplace on the social network, but It was a normal bulletin board. The vast majority of the 450 million users who have bought or sold something on Facebook have done so in a group.
Instead, the new version is more on par with other sales apps; As soon as we enter we will find a page of close product photos generated by the Facebook algorithm, depending on our location.
We can search by categories or by keywords, and once we find the product that interests us we can read the description, see a photo and the exact location of the seller. From here we can make an offer.
An interesting detail is that the application supports haggling, so the price the seller asks for will not always be what we pay; This is done with a button that allows us to send a message to the seller.
Facebook is not an intermediary, but it wants to take a site
Surprisingly, it seems that Facebook does not want to stand as an intermediary, since payments are not made with your platform; instead we will have to pay in cash directly to the seller, or use a Paypal account or other similar service.
In the same way, Facebook doesn’t offer the same buyer protection as other platforms like eBay; In general it seems that the social network only wanted to facilitate these meetings of buyer and seller, but still does not want to take advantage of it. The only thing Facebook controls are the allowed products, among which are not alcohol, tobacco, or firearms, articles for adults, or sexual propositions.
By cons, it seems that Facebook’s commitment to the new market is clear, since the Marketplace icon replaces the Messenger icon from the Facebook home page. Now that Messenger is a standalone app, Facebook has used its niche in something that can be very important to your future.
As usual, the new Facebook Marketplace is currently only available to some iOS and Android users, in the United Kingdom, the United States, Australia and New Zealand.