We show you how many web pages and applications take advantage of people’s ignorance to earn money.
You will be tired of going to download any file from the Internet and you get confused and end up clicking on an ad that is posing as the website you are on. It is a very common practice almost from the beginning of the network. And it is that since before Google Adsense became popular, which is the most used service by both advertisers and websites, this type of practice already existed.
The point is that Websites are not the only ones that have this type of practice. And not only that, but unfortunately this type of practice is on the rise. The worst thing is that this kind of thing, a priori, cannot be adjusted so easily. We have to wait for governments to legislate new laws little by little. Considering, of course, that there are things, such as camouflaged ads, that cannot be prohibited.
Ads that get confused
Adsense, for example, penalizes those websites that try to hide ads within their own interface. This is obviously because it can lead to confusion and the pulsation ratio is much higher. That is, in this way Google earn less money and the web, more.
But something very curious happens: These restrictions do not apply to advertisers.. They can do whatever they are not penalized. A clear example is the typical download ads. As we see in the example in the image above, the ad only differs from the rest of the elements of the web in that it includes a word that says ads in a color very similar to that of the background.
In this case it is quite appreciated because the image is enlarged, but in real size it is not appreciated. This specific ad is not from Adsense, but there are some. The good thing is that Google’s ones differ from the rest because they have the logo in one corner.
Social networks do a lot when registering for the first time: they tell us that through our email they will be able to discover which profiles are known to us and thus be able to send them a request (it is understood that when creating a social network, the first days did not We will have hardly any requests, so this is a nudge.)
This wouldn’t be all wrong if it wasn’t because they take advantage to make spam to all those contacts who do not have an account in said social network. In other words, they take advantage of the fact that we have registered so that they can advertise covertly and with reason.
LinkedIn, for example, has already been involved in a class action lawsuit in California. They had to pay more than 13 million dollars to those affected. Not now, but before, it was not possible to register without doing this step, so we all had to go through the hoop one way or another.
This practice, unfortunately, is not typical of the Internet, but is popularized even in purely businessoffline. If you have ever bought any form ticket on-line, most likely you have suffered. You compare the prices, you choose the cheapest one (let’s say, for example, that it costs 100 euros), when filling in the data, everything is correct, but in the last step, when you have been filling out all the necessary forms for ten minutes, they raise the price from 100 euros to 120 for, supposedly, management from service.
Comparators are not the only ones who use this resource to take a peak. And it is that if we are not attentive they can colnnosla. Once paid, there is no going backWell, it is really our fault for not reading well what we are paying.
The same is true, for example, with telephone companies. Before, they did not add VAT, so in the adverts they announced unreal prices, but now it is much worse: include VAT, as they are now required, but not the total cost of the service. Yes, indeed we are talking about the cost of the line, which is conspicuous by its absence.
In the image above we can see a Vodafone ad where Announce its 30 Mb ONO Fiber for 17.90 euros.It is written in red and very large, when the reality is that they are 36.4 euros. Many customers don’t realize this until the first invoice arrives (at least in this banner have included the small line fee, although this is not always the case).
Items that add to the cart alone
As they explain well in DarkPatterns, in GoDaddy they used not entirely friendly practices. And is that what seemed to be an offer for $ 7.99 can end up becoming the amazing figure of $ 154. Among other things, because abanner claimed to offer 4 domains for just 7.99 euros. What really happens is that it was that amount four times (that is, it really is not an offer). Finally, when you reached the end, another series of services were added that you had to deactivate.