Although there are dozens of free options to monitor content on blogs, social networks and news websites in general, there are few that have the features that giants like trackur or brandwatch offer.
In Spanish there are initiatives that are growing a lot in that category, such as Pirendo, and for a few days now one of the greats has been entering our market with force: talkwalker (talkwalker.com).
It is a platform in which we can save advanced queries and obtain detailed reports classified according to the type of medium in which our brand appears.
We can use it as a brand monitoring system, competitive analysis, business intelligence, media response analysis or early warning system.
Monitoring results can be exported as a presentation and filtered using Boolean operations. We can identify relevant people who talk about our brand, prominent media, emotions that emerge from the published texts, articles … it is a complete platform, which is why the prices are similar to those of other giants in the same category, as you can see in the image below.
It is possible to access a free demo, without registration, directly from your site, ideal to know if it is exactly what you are looking for and if you can easily recover the investment necessary to use a platform with these characteristics.
We leave you with his presentation video: