javascript contador Saltar al contenido

So that the emails sent do not fall into spam

spam

Since MDirector, email marketing platform, send us a new Whitepaper that explains how to configure the SPF and DKIM to improve the delivery of our emails, several pages explaining the SPF (Sender Policy Framework) and DKIM (DomainKeys Indentified Mail) and how to configure them so that the emails that we send to our clients and / or subscribers are not lost in the sea of ​​spam from their email accounts.

The SPF (Sender Policy Framework) is an email validation system that tries to prevent the falsification of email addresses by verifying the IP addresses of the sending servers.

What it does is specify from which IP addresses emails can be sent from a certain domain.

The DKIM (DomainKeys Identified Mail) is an email authentication method that certifies that the mail comes from the sender indicated in the field desde. It uses public key cryptography to sign the emails, so if someone tries to manipulate the headers, it can be easily detected at the destination.

The operation is as follows: the issuing domain signs several email fields with its private key and adds the signature to the DKIM-Signature header. When the receiver receives the mail, it retrieves the sender’s public key in the DNS and uses it to verify that the signature is correct and the contents of the message have not been altered.

The configuration of the SPF and DKIM improve the delivery in the Email Marketing campaigns, for which it is necessary to use some platform of these characteristics and follow the steps of the document, which you can get for free here.

We will be able to learn how to configure them effectively and discover the tools that will help us check if we meet all the requirements of the industry.

Image: Spam from shutterstock.com