Closing week for Microsoft. Upon the announcement of the closure of its streaming of video game games from a few days ago, the announcement of the closure of all its physical stores worldwide is now added.
The company will focus on selling hardware and software through its digital storefronts. In this sense, they point out that they have seen strong sales growth through Microsoft.com, as well as from Xbox and Windows, reaching 1,200 million monthly customers in 190 markets.
The most curious thing is that there is no link with the pandemic situation, justifying that the closures are basically due to a change in strategy in its retail operations.
Probably the situation of physical store closings in many parts of the world due to the pandemic has given the necessary push to make this decision, since they argue that:
The evolution of our workforce ensured that we could continue to serve clients of all sizes when they needed us most, working remotely over the last few months.
Nor does it talk about the loss of jobs, where it only indicates that its workforce will carry out their work in Microsoft’s corporate facilities and remotely, praising the services provided and noting that their commitment to the growth and development of their careers stronger than ever.
Microsoft’s facilities on the London, New York, Sydney and Redmond campuses will become experience centers, and digital storefronts will advance to become the best place to learn, buy and receive support on all software and hardware. , according to the company’s new approach.
In this regard, in addition to the features they already have, such as their virtual workshops or video tutorials, they advance that others will come, such as 1: 1 video sales support, which they are currently developing.
This change of course also comes months after the launch of the company’s new video game console, with which it could become part of the new sales ecosystem. We’ll see how the company’s new strategy develops over time.