Screenshot of LinkedIn Targeted Updates
LinkedIn has launched two tools that can help companies filter information targeting a specific type of follower, the LinkedIn Targeted Updates and the Follower Statistics tab.
With these new services, at the sales level, companies will be able to reach those audiences that are of interest to them and find out if the campaign is successful through their Company Pages. These tools allow you to create very specific lists of followers from the analysis of categories such as: sectors, seniority, job, size of the company, former employees and workplace.
The analysis offered by this tool allows followers to receive content that is of interest to them. With the Follower Statistics tab, sales teams will have access to a series of data that will allow them to evaluate the efforts they make to acquire followers, the metrics used for participation that analyze actions, comments, the percentage of participation in their campaigns, the time spent in addition to reviewing the information at the demographic level of the followers.
Important updates so that large companies can communicate more and better, something that users can notice with the quality of the information that reaches our accounts.