Surprise. Or not. The live video on Instagram is already here, proving that originality is overrated.
If something is successful, everyone will copy it; even if the one who copies it is already successful with theirs. It’s what Instagram just did, that you can’t exactly say you’re having a bad time.
Instagram Live Video, live video on Instagram (as its name suggests)
Now comes Instagram Live Video, live video on Instagram; and it’s clearly based on Facebook Live.
The operation of this functionality is what you can expect; at any time we can share a live broadcast with our followers.
It shows a lot that has been heavily inspired by Facebook Live; We can also receive Likes on our live videos. Our followers can reply to us directly from the broadcast.
To facilitate the discovery of these broadcasts, a new tab in the browsing section will allow us to see the most popular live videos.
Instagram Direct becomes a Snapchat clone
The update doesn’t stop here. Instagram Direct is now practically a Snapchat clone. The company has already started the change with Stories, but with Direct it has taken several steps in that direction.
For starters, now we can create photos and videos that disappear after a while; we just have to swipe to the right, take the photo or video, and share it with the groups or users that we want.
We can add stickers, emojis, or draw on the photos themselves; all so that after a while they disappear forever. AND if someone tries to take a screenshot of the image, we will receive a notification. Yes, just like Snapchat.
For the moment Live video on Instagram is only available to some users; meanwhile, Instagram Direct updates should arrive from today to everyone.
Only iOS and Android are benefiting from these changes for now.
What do you think that Instagram is increasingly depending on other apps to improve?