From Buffer, they send us data related to how the new Twitter layout has affected the interaction with users.
They tell us that Tweets with images were analyzed from the change of Twitter to the enlarged images in our timeline and verified that there has been a 150% increase in Rts of Tweets that contain photos, an 89% increase in the amount of tweets marked as favorites and an increase of 18% in the number of clicks made on these publications.
As you know, now it is not necessary to click on a link to see an attached image, but the Tweet itself expands automatically, both with images uploaded directly to Twitter and with other externally hosted photos.
Although these numbers may be the result of a reaction to novelty, it is clear that images are extremely important in any content dissemination strategy. The problem is if ALL the profiles that we follow begin to publish images accompanying their texts, since in that way there will be some that stand out above others, transforming Twitter into an Instagram, putting the text in the background.
Anyway, if you decide to put images in the tweets waiting to get the percentages disclosed, remember that the textured blues are the most accepted on social networks.