The absence of ads when viewing content from paid platforms has been one of the main advantages present in the subscription mode and video on demand.
That is why its presence during the transmission of a movie or series can represent a nuisance for those users who are not used to it.
It is usual that when paying for a video service it does not contain advertising, although it does not necessarily mean that it is a standard met by all providers.
In the case of HBO Max, it has been announced that this company intends to add advertisements during the transmission of some of its content, thus joining other platforms that have opted for this initiative such as Hulu and Peacock.
In this sense, HBO explained through a survey that this measure contemplated the insertion of 2 to 4 minutes of ads for every hour of content viewed.
However, HBO specifies that the ads will not be shown on HBO original shows or recent movies, but on HBO Max series and classic movies.
Perhaps as a user you are wondering what would be the advantage that this measure would represent for you. According to the survey, you will have the possibility of paying a lower rate to enjoy the service, seeing certain ads. This could be attractive to certain users, taking into account that the transmission time that these ads will take is not long.
On the other hand, the CEO of Netflix, Reed Hastings has shown a position of rejection of the idea of incorporating advertisements in its content, expressing that not a rule, but a decision, thus remaining firm in its desire to continue growing with the ad-free payment model that Netflix has maintained until now.