google.com/trends is a reference to analyze what is attracting the most attention worldwide. We can compare searches and analyze trends, and from now on, we can use a new system that allows us to identify concepts that use the same name to refer to different things.
This is what they comment on the Google blog, where they put rice as an example, which can be a University or a meal (rice), so now, when we start writing, the different options for the same text will appear, allowing us to obtain comparisons such as the one shown in the graph below, where rice does not affect:
The new resource also takes into account that many people search for something by misspelling it, so the reports shown with Gwyneth Paltrow (Atriz) include Gweneth Paltrow, Gwen Paltro, etc. Ideal for difficult terms to write or written differently in two or more languages.
It is a beta resource that already includes more than 700 thousand different words (concepts).
[…] from Barack Obama to football, passing Hayao Miyazaki.
It is always possible to segment by country (currently Brazil, France, Germany, India, Italy, the United Kingdom and the US) and they will continue to expand support to more regions.