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Free webinar on “gamification”: September 17 at IEBS


From IEBS, the Business School of Innovation and Entrepreneurs, they announce a free webinar onGamification, application-based technique and use of game mechanics in non-recreational contexts with considerable application in sectors such as education, human resources, tourism, medicine and, especially, marketing.

Companies have found in the game a way to attract users and generate relevant and attractive experiences, and in turn, achieve the fulfillment of certain business objectives.

It will take place on September 17, where Oscar Garca-Paella, Doctor in Entertainment Technology from the Entertainment Technology Center of Carnegie Mellon University, will talk about all the characteristics of this technique and the business advantages of its implementation.

In the presentation of the event he comments:

It is important to know the users and the techniques of gamification and transmedia narrative to create similar user-related scenarios, in which they cooperate because they really want to. Therefore, this technique is not only that brands invite their customers to play and that they win prizes or discounts, but that they act in love, completely away from the mere programming of the users.

It is a constantly growing market, where marketing is associated with psychology to offer new ways to highlight brands. We will be attentive to the webinar and we will tell you its conclusions.

Image: Drawing of a game at