The new Apple Music will not have a very appropriate name; as you put music aside and focus on the video.
For a long time iTunes was the reference in the sale of digital music; With Apple Music, the company tried to make the leap to streaming and offer a more complete experience. The results were somewhat disappointing, needing some changes.
The new Apple Music will focus on video
After these difficult beginnings, Apple Music has taken off, even surpassing Spotify. But Apple knows that you cannot stay there; You know that the next barrier you have to break is video.
It is no secret that Apple wants to get into content production; It has even been rumored that buying Disney to get it. That is where the future is, and Apple, for now, is somewhat behind in that regard. Apple Music already has a video section, but it is hardly important and does not collect much content.
The new Apple Music will change this, according to Bloomberg; the new app arrive at the end of the year, coinciding with the launch of the new iPhone and iOS 11.
Apple goes into the production of original series
With this new version, the app will not only focus on music, but on video; and also, in a big way. Of course, the app will be completely renewed to give more importance to video content.
But what about the content? According to the same sources, Apple is preparing ten original series to premiere on Apple Music; It is not the first time that Apple has produced content, but it is the first time on this scale.
However, there are still many doubts about this renovation; for example, if this content is available worldwide. Apple still maintains barriers that services like Netflix have struggled with for years; When creating original content, Apple does not have the limitation of the rights of third parties, but another thing is that the company is arranged to take advantage of it.