Big Data has been a major topic in 2013, and it raises the threatening question of how all available data can be interpreted.
As data consumers, we are constantly deciding whether we should mark as Favorite a particularly interesting file, or make an entry in Evernote to read again later. There is so much data being generated every minute on the Internet that it becomes increasingly difficult to make decisions such as: Should I read it now? Should I make a note in my Moleskine notebook? Should I email the link to myself? In short, we spend more time sorting and organizing data that already exists. By doing so, we create more data about the data!
Likewise, as an information provider, whether you’re a recruiter looking for perfect candidates for a job, a designer showing off your skills in one place, or an educator talking about an interesting topic, you’re also facing a challenge: How do I collect the huge amount of data at my disposal clearly and convincingly for my reader without losing the axis?
Introduce marketing with visual content
Recognizing this dilemma, some online scholars created a unique mix of photographs and raw data: the infographic.
What is an Infographic?
Infographics is the visual presentation of information that compresses complex ideas and presents them to viewers in an easy way to assimilate. These allow you to communicate hard-to-grasp data quickly and clearly.
An infographic can be a supplemental image for your blog or website entry, or it could be a separate piece of information with little supporting text. That means you can base an entire blog on an infographic.
A study by Jakob Neilson concludes some interesting findings. For starters, people will spend more time on your page if you include more words; however, they only spend 4.4 seconds for each additional 100 words. More importantly, people are going to be spending time on your page analyzing the design and looking at the images on your page, so they really end up reading only 20% of the text.
It seemed logical that we should include this: an infographic to explain an infographic (Source)
Why use infographics?
A study by the Wharton School of Business found that 50% of the audience was persuaded by a purely verbal presentation, while 67% by the verbal presentation that had images attached. Another study found that the color images of the infographic increased the will to read by an incredible 80%.
Here are 6 reasons why infographics are so effective for content marketing:
1. Humans are programmed to process visual content. Think about this: would traffic signals be as effective if presented in plain text form? Most people won’t even get a chance to read them while driving!
2. Humans are tired of information overload. According to Mihaly Csikszentmihalyi, we are bombarded with approximately 2 million bits of information per second, while we can only process 134 bits of these 2 million per second. We simply cannot process excess data entry.
3. Humans can remember visual content faster than any other form. We will remember 80% of what we saw and did, 20% of what we read and 10% of what we heard.
4. The addition of carefully crafted images makes what we are reading more credible.
5. Since infographics are easy to digest, engaging, and fun, more people are willing to share them with others.
6. The first step in turning a prospect into a long-term visitor and future buyer is to keep their attention. Infographics are very attractive on their own and make this easier to achieve. If you have a website or a blog, you can no longer settle for plain, boring text. For starters, nobody reads a text online. Most people will skim your page without reading the information. But with infographics, you have an organized method of making them stay longer and want more.
How to use infographics
Researchers Barbara M. Miller and Brooke Barnett explain:
By themselves, text and graphics are both useful and imperfect methods of communication. Written language allows for an almost infinite number of word combinations that allow for in-depth analysis of concepts but is highly dependent on the reader’s ability to process such information. Graphics may be easier for the reader to understand, but they are less effective in communicating abstract and complicated concepts…. This study showed that for the presentation of scientific information, the combination of text and graphics allows communicators to take advantage of the strengths of each medium and reduce their weaknesses. (P. 63, Understanding of Health Risks Aided by Graphics with Text)
This means that it is best to use an infographic with the support of a piece of text. This allows an infographic to become instructive in a compelling and engaging way.
For example, on your website or blog, you can paste colorful and engaging infographics that can act as a recruiting tool, present survey data, explain how things work, and compare concepts. From superheroes to the most complicated ideas, infographics have found their place everywhere. Let’s take a look at some of the most effective ones below:
How to be a superhero: An illustrated guide (link)13 reasons why the human brain loves infographics (link)How do you want your design (link)
How to create awesome infographics in less than an hour
Well, you are convinced of the effectiveness of online visual content. Being an organization or a small business, you want to give this a good ride. Naturally the following question arises, How can I create an impressive looking infographic for my website?
The most obvious way for some people is to hire a designer freelance. But depending on who you hire, you may end up paying hundreds of dollars and not finally getting what you want. If you are a do-it-yourself type and like to learn and apply new life skills without spending money, take a look at EWC Presenter. All you have to do is create a free account at www.ewcpresenter.com and choosing Infografa all can create presentations, commercials, product demos and infographics.
You do not need to install any additional software since the application is cloud-based and works in HTML5, with attractive themes and the possibility of customizing the result quite a bit.
Article written by ewcpresenter for WWWhatsnew