Who could imagine just a year ago that we walked so quickly through the foundations of the concept of emotion, thereby identifying meanings that, focused on specific actions, could be measured in order to evaluate the development of our brand.
Today we live in an exposed social order, in which, around the company, the new paradigms on which relationships are defined, who are nothing more than the way in which we identify needs, interests and responses.
We are shaping a universe made up of entrepreneurs, who more and who less, identifies a new opportunity, a way to innovate, a brilliant business idea, just by having a conversation.
We are prosumers, consumers of information and producers of ideas who advance by building networks in which we buy and sell emotions, in exchange for trust and influence.
Talking about web positioning, talking about SEO and talking about search engine marketing is today a consequence of the humanization of the machines in action simultaneously with the specialization of the human being.
We know that if we want to consolidate a brand, relate and do things well, strive, move away from procrastination, fulfill commitments and train continuously, are the slogans.
But there are more, what are the 4 key elements that affect the new Web positioning, the one that saw the light when the almighty Google gave the Panda free to be more human?
Dynamism. To say that the Internet is synonymous with ubiquity, real time and dynamism, seems obvious, but it is not. We must bear in mind that when we analyze the reasons why content does not generate social action and therefore do not seem to be interesting, when we delve into the reasons why brands perish in the face of the first reputation crisis, we will says that accepting that marketing today is as dynamic, innovative and changing as the needs of the new consumer is essential to develop strategies that favor our Web positioning.
Tools and resources. While it is true that we speak to the point of exhaustion of the way in which we must exalt our virtues and balance them with our talents, if we want to achieve the trust of customers, this is so because they are intangible variables that today remain a mystery to brands. and one of the main obstacles to consolidating a social brand. However, we must not forget that training adequately and uninterruptedly in the use of the tools and resources provided by the network continues to be the best way to make our actions exponentially efficient.
Recognition of the quality of others. When the rules of the game are changed it is because there is something that is working well for us. We have known the interest of Google to prioritize the quality of the contents over the excessive work of SEO when evaluating the positioning of the brands, this means that, we must leave aside the policies that bet on greater rapid visibility through of the actions of Link Builder, to focus the efficiency of the links on the recognition of the quality of others, which speaks of brands committed to the growth of the sector, beyond their own.
Social action, today simply indispensable. And finally our last key. It can be confusing for the romantics who knew the origins of earning money online, but the truth is that today, the social phenomenon is who directs brands on their growth path. Social action, the information derived from it, the links it generates, virality and the sum of influences, is essential to evaluate the new Web positioning.
How can my brand satisfy the needs of others, what is my message and what makes me different? They are the 3 axes that sustain the success of the strategies designed to position our brand within its market.
Ability to be dynamic, constant training in resources, tools, news, trends, recognition of the quality of others and social action, the 4 pillars of the web positioning of brands in the cycle in which SEO became human!
Article written by Coodex for WWWhatsnew.com